Media measurement lives or dies on whether the buyer trusts the panel and the method. The numbers are contested by design, because revenue moves with them. The operating layer failure here is a measurement product that is statistically sound and commercially fragile, because the organization cannot defend the methodology to a skeptical client or a regulator.
We have run the largest product pillars in this category and built the client success discipline around them. We understand panel construction, cross-platform measurement, audience products, and the compliance posture that has to lead rather than follow. The work is to make the method defensible and the organization able to defend it.
Proof in this industry
Career record. As SVP at Comscore, directed strategy for Media Metrix, the largest product pillar at 240 million dollars in revenue, and launched Total Home Panel to 4 million dollars in first-year sales. Unified a global client success organization of more than 100 staff managing 200 to 240 million dollars in ARR, improving NPS by nine points and reducing churn by 8 to 12 percent.
Consulting record. As product consultant at Similarweb, refined competitive-intelligence offerings for publishers and agencies and shaped positioning in a crowded measurement market.